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Strategy, Communication and Project management

Strategy and Implementation

About

Positioning, vision, identity, communication and platform are the key ingredients of a brand. The challenge is to ensure that all those elements remain consistent in order to stand out within an ever-changing ecosystem. Now more than ever, it should also carry values of responsibility and impact in order to convey meaning and navigate in a changing world.

My role is to help you achieve this challenge and create a meaningful and delightful consumer/user experience all the way (digital and virtual).

Whatever the stage of your company - conception, development, deployment - my approach is built on strategy and implementation to turn innovative ideas into meaningful ideas that fuel the business.

À propos
Métier

for strategic and operational support

My objective is to help adapt to each situation and navigate in a changing world . My "problem solving" and "opportunity seeking" approach enables my clients to focus on developing their business while I provide the support they need to do so. 

Depending on the case, I work and collaborate with the company's resources and teams or I set up ad hoc teams (with or without a tenders) to build the most efficient and appropriate solution.
 

Brand Strategy

Support and guidance for the development of brand platforms to define a differentiating, engaging positioning and create a foundation for the deployment of actions and projects. 

Communication 360

Support and guidance for the development of offline and online 360 campaigns to ensure consistency of contact points throughout the customer journey. 
Management of venders/partners according to needs and resources: creative and digital agency, social media, SEO, SEA, events, PR.

Digital platform, Product Management

Guidance for the development of the digital web and/or app platform to optimize the user experience, consistency with the brand mission and strategic priorities. Management of the UX, internal and external developers according to the resources using various tools such as trello, slack, figma, invision,... according to the customers.

Storytelling & coaching in English

Coaching for public speaking in English whether it is for a pitch, a presentation or a meeting. The objective is to enable my client to go beyond the language barrier and communicate with ease in order to convey key messages in a convincing and punchy manner.

Références

REFERENCES

Creative communication agency
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Brand strategy, web platform, partnerships and development of communication campaigns
Creative communication agency

Brand strategy, partnerships and management of communication campaigns

 

SHelp and advice the agency for its strategic assignments, for new business pitches and the development of existing clients.
Management of offline and digital communication campaigns. 

 

Examples of Clients: Eau Saint Géron, Ecosystem, France Alzheimer and various pitches

 

Target B2C and b2B

Community platform for entrepreneurship
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Brand architecture and digital platform with focus on UX

Brand architecture and digital platform with focus on UX

 

Building the brand platform 
Develop the partnership strategy 
Guidance and advice for UX improvement with an external vender integrating the management of a pitch

 

B2B and B2C target

Electromobility platform
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Marketing Director & Product Owner (France - US)

 

Marketing and Communication Director , PO

 

Set up of the marketing department, recruited a team and fueled a consumer centric culture, implementing specific tools (Newsletters, events, social media, presentation pitch), 
Management of the name change 
Development of a new app with UX coordination, internal and external developers.
Set up of a demonstrator in Philadelphia.

 

B2C, B2B and B2B2C targets

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Founder
Entrepreneurship

Cake design & anglo-saxon bakery  (brick & mortar and online)

Founder Manager

Created a new brand and introduced an innovative concept in the French baking market
Created, developed and nurtured an engaging brand identity that turned our customers and followers into our #1 advocates
- Chosen by Facebook to create a cake symbolizing their 1B subscribers
- Established The Cake Shop as gold nugget in Grenoble commercial fabric, making cakes for prestigious corporate events, including Ikea, HP, Becton Dickinson, ...
- Authored militant recipe book promoting everyday baking,
Let’s Cake
 

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Value proposition, storytelling and project launch 

Value proposition, storytelling and Project launch

Support startups to define the value proposition and build the brand platform and appropriate communication tools.

Support for the development of pitches and presentations, particularly with a view to fundraising

Support for international deployment

 

Clients:

School Instruction manual

Red Jasper well being,

St Germain food market

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Screening of studies, development of insights and concepts, identification of market opportunities

Screening of 40 studies to identify consumer insights and market opportunities for the development of innovative concepts (Nestlé Water).

Development of innovative concepts in pet food.

Co-facilitation of brand platform development workshops.

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Adaptation of tools and individual coaching in English

Adapt the English communication platform and media to recruit an international clientele

 

Coach leaders in English to assist in the presentation of strategic issues and in - the transition to a role with an international dimension.

Mon Parcours

MY JOURNEY

A Franco-British national and graduate of the Paris Graduate School of Management (ESCP), my expertise has been built up through my experiences and encounters, both in France and abroad.

My experiences in advertising and entrepreneurship have given me a passion for brands, ideas and stories with the boldness and perseverance to make things happen.

The C Agency | Independent consultant | Paris - New York | Since 2015

Strategy - Marketing & Communication - Project management

Clem '(Electromobility platform) | Paris - New York | 2016 - 2019

Communication and Marketing Director, Product Owner

The Cake Shop | Founder | Grenoble | 2005 - 2015

Cake design, creative pastry, workshops, event,

store and e-commerce

Saatchi & Saatchi | Paris - Tel Aviv | 2000 - 2005

Director of clients on international budgets: P&G (Pampers, H&S), Groupe Bel (Leerdamer, Apéricubes, Kiri)

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Leo Burnett (DMB & B) | Paris | 1991 - 2000

Advertising manager: Mars Food (Twix, Bounty, launch of ice bars), Tetley tea (launch of the brand and tir'press in France)

Diplomas

Paris Graduate School of Management (ESCP), 1991

Scrum Alliance Product Owner, 2019

CAP de Patisserie, 2015

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Passionate about baking, I authored a militant cookbook for "Every day baking"!

Let's cake

Contact
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