The C Agency
Strategy, Communication and Project management
Strategy and Implementation
About
Positioning, vision, identity, communication and platform are the key ingredients of a brand. The challenge is to ensure that all those elements remain consistent in order to stand out within an ever-changing ecosystem. Now more than ever, it should also carry values of responsibility and impact in order to convey meaning and navigate in a changing world.
My role is to help you achieve this challenge and create a meaningful and delightful consumer/user experience all the way (digital and virtual).
Whatever the stage of your company - conception, development, deployment - my approach is built on strategy and implementation to turn innovative ideas into meaningful ideas that fuel the business.
for strategic and operational support
My objective is to help adapt to each situation and navigate in a changing world . My "problem solving" and "opportunity seeking" approach enables my clients to focus on developing their business while I provide the support they need to do so.
Depending on the case, I work and collaborate with the company's resources and teams or I set up ad hoc teams (with or without a tenders) to build the most efficient and appropriate solution.
Brand Strategy
Support and guidance for the development of brand platforms to define a differentiating, engaging positioning and create a foundation for the deployment of actions and projects.
Communication 360
Support and guidance for the development of offline and online 360 campaigns to ensure consistency of contact points throughout the customer journey.
Management of venders/partners according to needs and resources: creative and digital agency, social media, SEO, SEA, events, PR.
Digital platform, Product Management
Guidance for the development of the digital web and/or app platform to optimize the user experience, consistency with the brand mission and strategic priorities. Management of the UX, internal and external developers according to the resources using various tools such as trello, slack, figma, invision,... according to the customers.
Storytelling & coaching in English
Coaching for public speaking in English whether it is for a pitch, a presentation or a meeting. The objective is to enable my client to go beyond the language barrier and communicate with ease in order to convey key messages in a convincing and punchy manner.
REFERENCES
Creative communication agency
Brand strategy, web platform, partnerships and development of communication campaigns
Creative communication agency
Brand strategy, partnerships and management of communication campaigns
SHelp and advice the agency for its strategic assignments, for new business pitches and the development of existing clients.
Management of offline and digital communication campaigns.
Examples of Clients: Eau Saint Géron, Ecosystem, France Alzheimer and various pitches
Target B2C and b2B
Community platform for entrepreneurship
Brand architecture and digital platform with focus on UX
Brand architecture and digital platform with focus on UX
Building the brand platform
Develop the partnership strategy
Guidance and advice for UX improvement with an external vender integrating the management of a pitch
B2B and B2C target
Electromobility platform
Marketing Director & Product Owner (France - US)
Marketing and Communication Director , PO
Set up of the marketing department, recruited a team and fueled a consumer centric culture, implementing specific tools (Newsletters, events, social media, presentation pitch),
Management of the name change
Development of a new app with UX coordination, internal and external developers.
Set up of a demonstrator in Philadelphia.
B2C, B2B and B2B2C targets
Founder
Entrepreneurship
Cake design & anglo-saxon bakery (brick & mortar and online)
Founder Manager
Created a new brand and introduced an innovative concept in the French baking market
Created, developed and nurtured an engaging brand identity that turned our customers and followers into our #1 advocates
- Chosen by Facebook to create a cake symbolizing their 1B subscribers
- Established The Cake Shop as gold nugget in Grenoble commercial fabric, making cakes for prestigious corporate events, including Ikea, HP, Becton Dickinson, ...
- Authored militant recipe book promoting everyday baking, Let’s Cake
Value proposition, storytelling and project launch
Value proposition, storytelling and Project launch
Support startups to define the value proposition and build the brand platform and appropriate communication tools.
Support for the development of pitches and presentations, particularly with a view to fundraising
Support for international deployment
Clients:
School Instruction manual
Red Jasper well being,
St Germain food market
Screening of studies, development of insights and concepts, identification of market opportunities
Screening of 40 studies to identify consumer insights and market opportunities for the development of innovative concepts (Nestlé Water).
Development of innovative concepts in pet food.
Co-facilitation of brand platform development workshops.
Adaptation of tools and individual coaching in English
Adapt the English communication platform and media to recruit an international clientele
Coach leaders in English to assist in the presentation of strategic issues and in - the transition to a role with an international dimension.
MY JOURNEY
A Franco-British national and graduate of the Paris Graduate School of Management (ESCP), my expertise has been built up through my experiences and encounters, both in France and abroad.
My experiences in advertising and entrepreneurship have given me a passion for brands, ideas and stories with the boldness and perseverance to make things happen.
The C Agency | Independent consultant | Paris - New York | Since 2015
Strategy - Marketing & Communication - Project management
Clem '(Electromobility platform) | Paris - New York | 2016 - 2019
Communication and Marketing Director, Product Owner
The Cake Shop | Founder | Grenoble | 2005 - 2015
Cake design, creative pastry, workshops, event,
store and e-commerce
Saatchi & Saatchi | Paris - Tel Aviv | 2000 - 2005
Director of clients on international budgets: P&G (Pampers, H&S), Groupe Bel (Leerdamer, Apéricubes, Kiri)
Leo Burnett (DMB & B) | Paris | 1991 - 2000
Advertising manager: Mars Food (Twix, Bounty, launch of ice bars), Tetley tea (launch of the brand and tir'press in France)
Diplomas
Paris Graduate School of Management (ESCP), 1991
Scrum Alliance Product Owner, 2019
CAP de Patisserie, 2015
Passionate about baking, I authored a militant cookbook for "Every day baking"!